UNDERSTANDING ATTRIBUTION MODELS IN PERFORMANCE MARKETING

Recognizing First-Touch Vs. Last-Touch AttributionLast-touch attribution models offer all conversion credit rating to the last touchpoint a customer engages with before taking a wanted activity. This attribution model can be useful for determining the efficiency of your brand name understanding projects.

Understanding First-Touch Vs. Last-Touch AttributionLast-touch acknowledgment versions provide all conversion credit to the final touchpoint an individual involves with prior to taking a wanted action. This attribution model can be helpful for determining the performance of your brand awareness campaigns.